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Facebook Is In Talks With Microsoft To Buy Its Advertising Technology
Mergers and acquisitions happen all the time. A general idea about the acquisitions is that big corporations ingest small organizations with promising businesses to increase its technology base,...
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Vserv Launches New Advertising Platform AudiencePro And Signs Up Airtel As...
Vserv.mobi, the Indian mobile ad network has launched their new platform called AudiencePro today. The company has partnered with Airtel to make this happen. The uniqueness of this platform is that...
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Mobile Ad Revenues Are Seeing Worldwide Increase, Says Gartner Report
According to a report released by Gartner, mobile ad revenues around the world are predicted to increase at the rate of 18.7% this year. This comes up to $11.4 billion in total revenue projections....
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Facebook’s Revenues Increase With The Increased Adoption Of Mobiles
Mr. Zuckerberg has long been focused on finding ways of making Facebook more lucrative. Since the IPO launch and its subsequent failure, Facebook has tried and tested multiple revenue generating...
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AdIQuity Launches App Fest For App Developers
AdIQuity, a mobile advertising platform which caters to brands and app developers/publishers in the Asia-Pacific region has announced that it will be organizing an App Fest in order to help developers...
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Facebook Confirms Acquisition Of Microsoft’s Ad Technology Platform To...
Facebook has confirmed the acquisition of advertising technology from Microsoft Corp. In a serious move to compete against Google, Facebook will make strategic use of the platform to fine-tune its own...
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Komli Media Announces Leadership Restructuring With A Focus On APAC
Komli Media, the digital media and advertising company has announced that it has restructured its leadership team in order to accelerate their growth across the APAC region. They have created a new...
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AdIQuity’s App Fest Promises A Shared Platform & Awards For Mobile App...
AdIQuity a dedicated Mobile Advertising Platform had announced a good opportunity for App Developers to bring forth their creations & get recognition for it. Android is still the most appealing...
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App Jacket From Seventynine Could Speed Up Monetization
Content monetization techniques have been around for some time now. With the growing prominence of smartphone applications, ad managers are always looking for better opportunities to beam promotional...
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Eureka Mobile Advertising Launches A Mobile App To Monetize Idle Screen Time...
Mobile advertising companies are forever searching as to how they can put advertising in a compelling way on smartphones. Smartphone have seen a huge uptick in sales over the last few years and it...
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Tyroo Delivers 3 Lakh Clicks And 15,000 Installs On Android Daily
Multi-Screen Performance network, Tyroo has revealed that it is seeing 300,000 clicks and 15,000 installs on Android per day. According to the company, 6% of its conversion traffic which it delivers to...
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Vserv Partners With Yahoo!; Will Monetize Yahoo!’s Premium Mobile Inventory...
Vserv, the Indian mobile advertising network which serves global clients and audiences, has announced a strategic partnership with Yahoo! This partnership will see Vserv monetizing Yahoo’s premium...
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6 Mistakes You Could Be Making In Mobile Marketing
Mobile Marketing in the next big thing. Mobile has changed the landscape of consumerism in a few short years by becoming our favorite tool for reading the news, watching television, communicating,...
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Google introduces ‘Product Listing Ads’ in India
In a bid to enhance users shopping experience and help merchants leverage its platform, Google India has launched ‘Product Listing Ads’ in India. The new ad format which will appear on the right side...
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Instagram To Roll Out Photo And Video Ads To US Users Soon
It official. Ads are coming to Instagram. The popular photo and video sharing service has announced that it will start showing ads to its photo feed. The announcement follows reports that were...
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Unilever Ushers Brandtone’s Entry In India As Mobile Marketing Gains...
Dublin based Brandtone, a mobile marketing company, has setup operations in India. In order to tap the Mobile Audience in the emerging markets, Unilever, a FMCG company had signed a deal with...
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Celebs Resort To Branding On Twitter
People listen to their favorite stars on social media networks, the following is almost a cult following for some stalwarts. Taking advantage of this fact, the celebrities are now resorting to...
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Eureka Mobile’s Updated Idle Screen Monetization App Can Now Engage Customers...
Eureka Mobile Advertising has upgraded its Idle Screen Monetization App with features that allow customer engagement. Early last year, Eureka had unveiled a highly unique & potent platform that was...
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Facebook Kicks Off Testing Of Mobile Ad Network
Facebook and Google were top earners of online ad revenue in 2013, according to Pivotal Research. The big blue network wants to continue the reign this year and hence has started testing a new mobile...
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Yahoo Tests Mobile App Install Ads Similar To Facebook
In a bid to ramp up its mobile ad revenue, Yahoo is testing app install advertisements across its mobile services. Mobile app-install ads are an increasingly popular way of making money off of mobile...
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